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Joico Color Endure Shampoo for long lasting color 300ml

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Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.

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When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Color-Lasting Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)

Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.

The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.

Color Endure keeps color true to hue with our triple-thread Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change. 

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